Search Engine Optimization and Search Engine Marketing People usually find websites because they run a search on Google. You want your website to “rank” high on a Google search so people will readily see yours and click on it. There are quite a few ever evolving techniques that SEO experts use to make your website rank higher in search results. Search engine optimization, or SEO, is like speaking the language of Google and other search engines. By putting the right words in the right places, it is like leaving a little note for Google to find exactly where it expects to find it that says this is for so and so. This is an organic(free) approach to getting your website in front of the people who want to see it. Search engine marketing, or SEM, uses the same principle but for paid advertising. You will need strategically chosen “keywords”(the little notes I referred to before) to compete more efficiently with other websites in your industry, and SEM is the skilled process to choosing and utilizing those keywords. How Lavalux uses SEO and SEM for your website
We use an SEO checklist to go over every relevant aspect of your website and determine where there are untapped opportunities for better search engine placement.
Our company provides keyword research based on the highest performing keywords in your industry and an analysis of your competitors.
You probably need local SEO to target customers in the Charlotte area, and as we live in the area too, we are exceptionally good at providing this service.
We set up your website with advanced SEO monitoring tools, so you or someone else can manage this aspect of your website.
If you like, we can also monitor your website and ensure that your website is continuously prepared for search engine success.
We will build a pay-per-click(PPC) strategy for your website, including keyword selection, ad creation, tracking services, and social media ads.
You can trust that your PPC ads are working because we frequently test them for optimum appearance and functionality.
We provide actionable PPC reporting for your website.